Every Day is A New Opportunity

I was 22 when I started my first business.

Over a space of 7 years, I successfully grew that business to a team of 25 staff. We became known as the leader in the bookkeeping industry through challenging the traditional models of client management and service delivery which modernised the bookkeeping industry dramatically. Despite the company’s success, I was very aware that my business acumen at the time was limited, given my academic qualifications were in Psychology and Philosophy! I appointed a Business Coach at an early stage in my career, which helped me to grow the business significantly and successfully.

This experience ignited my passion for executive coaching. With a lifelong desire for helping others, I sold my bookkeeping business at the age of 29 and founded my coaching business Athena Coaching.

Everybody Deserves a Career they Adore!

My greatest frustration in life is seeing just how much untapped potential sits within each person.

I am driven every day to support people in identifying their unique qualities and talents and helping them create a life and career they adore.

I coach clients and speak about designing careers to align with values, to make every day satisfying and fulfilling.

An aligned career means ‘walking the talk’.

Therefore, I ensure my days are absolutely aligned with my values:

“I had the absolute pleasure of meeting Linda during one of her presentations on the value and importance of coaching for success. Linda became an inspiration to me and has continued to be someone that I look to as a mentor and pillar of success. Linda’s tenacity combined with her qualifications, business expertise and professionalism sees her as beyond what you would normally get from an executive coach. She can challenge you to achieve beyond what you believe you can simply, and at the same time become a trusting source that understands how to be successful in life and in career.”

R Fraser, Deakin University

“I have had the pleasure of getting to know Linda Murray this year when our committee asked her to speak at the inaugural launch of our WINC events (Women In Credit). I had previously met her at an Energy Project training we attended for two days – What an amazing lady Linda is! Whether partnering with her in training or seeing her train or speak to others – WOW!

She is HONEST, has a no-nonsense approach AND her value system speaks volumes – VALUES THAT WE ALL SHOULD LIVE BY!

Both times I have seen Linda present she captures the audience and puts them under her spell with her articulation of an idea or thought process. You could listen to Linda forever…….

Linda leaves you with thoughts and processes that make you want to know more and learn more – she is truly invaluable in her coaching methodology……. Can’t wait to get more of Linda in all forms.”

T.Sheehan, Accounting & Finance


2016 Telstra Business Women’s Awards – nominee

2015 Australian Law Awards – Finalist, Corporate Employee Program of the Year

2014 Women in Financial Services Awards – Employer of the Year (TAL)

2014 Workplace Gender Equality Agency citation (TAL)

Motivation and accountability at it’s best

I am best known for taking complex situations and explaining them in a simple way which is easy to navigate and implement. I draw on nearly two decades of experience in business, a passion for human behaviour and Positive Psychology, as well as my academic background (Bach. Arts (Psychology/Philosophy) and Masters of Business Coaching) to show professionals how to enjoy greater commercial outcomes and accelerated individual success.

As a keynote speaker, trainer and leadership development coach, clients say I am an “injection of motivation”.

keynote speaking and workshops

In the Media

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Clients I’ve Worked With


Are you ready to design your career, align your values and make every day satisfying and fulfilling?